Think That Renault Ad Sounds Familiar?

Well well, the hippest song of Belgrade 2008, "Divine" by Sebastien Tellier, has been given a well deserved new lease of life that may see it ascending the singles charts of Europe six months after the contest. The entry, like virtually all recent songs from the "big four" (France, Germany, Spain and the UK) ended near the foot of the scoreboard, either because Europe resents those countries direct entry into the final, or, more likely, because they haven't got huge swathes of economic migrants voting for the fatherland.

Anyway, France and Sebastien are having the last laugh as "Divine" is now being used in a pan-European ad campaign by French car giants Renault. And in many of those countries downloads are king regardless of any physical release, and many an ad tune has been vaulted into charts, so let's see what happens.



BACK TO NUL POINTS