
What a strange but eventful decade for the five Nordic stalwarts of Eurovision: Denmark, Finland, Iceland, Norway and Sweden. A decade of the highest highs and the lowest lows, including a fall from grace and a dramatic revival.
As the new millennium began, Sweden were reigning Euro champs after Charlotte Nilsson's retro crowd pleaser "Take Me To Your Heaven" edged out Iceland in the first contest for over twenty years when any language could be used. As in the earlier years, the Nordic nations were enthusiastic and adept at using the English language and all seemed set fair for further success for the most northerly section of the Eurovision family. The Swedes proudly hosted the first contest of the new decade with a huge amount of style, Over the first five contests of the decade the Swedes were a model of competency and consistency, placing each year between fifth and eighth while all around them "old" countries were being slaughtered by cheeky newcomers from the East. A nineteenth place in 2005 was perceived as a blip, especially when 1991 contest winner Carola returned the year after to reclaim a top five place. but sadly the Swedish wheels were now coming off like a defective Volvo Estate. Their annual "Melodifestivalen" remains by far the most elaborate national selection of the whole continent, and a bigger draw to the Swedes than Eurovision itself so they are maybe not too distressed by four of their latest five entries failing to attain the top seventeen. In a confirmation that times really had changed, 1999 winner Ms Nilsson (below) returned to the contest in 2008 (now as Charlotte Perelli) and after scraping into the final on the basis of jury votes came in a whole seventeen places lower than nine years earlier.
While Sweden was celebrating as the old century ended, the Danes were in a major slump. After a stellar period in the Eighties when they lit up the contest year after year with cheesy pop gorgeousness the Nineties were quite disastrous as they were twice relegated and had to miss a contest. Forward to 2000 and the forty-fifth contest in Stockholm when we all thought that Eurodisco-lite still ruled, and so Nicki French and similar offerings from Estonia and the Netherlands were installed as pre-contest favourites. In a delightful upset, Danish national final veterans the Olsen Brothers eased to a convincing win with "Fly On The Wings Of Love", reminding us once more that Eurovision is about more than the fans. Twelve months later the Danes were favourites for a double but fell just short on the home soil of a vast soccer stadium. Another year on and they plummeted to last place and consequent absence from the next contest. The latter part of the decade saw a mini-revival to a mid-table position. In 2008 the EBU decided on two semi-finals with countries seeded to try and diffuse the ex-pat and neighbour voting threatening to kill the contest, and like all the Nordic nations, Denmark seemed to benefit.
For poor old Finland the millennium dawned much as the last one had set. Almost always near the foot of the scoreboard, the opening up of the contest to the Eastern bloc and consequent promotion/relegation system tore shreds in Finlands record as they were reduced to missing every other contest, being absent from the 1995, 1997, 1999, 2001 and 2003 contests due to disastrous results. The dawn of the semi-final system in 2004 and the certainty of always being involved, even if not in the Saturday final, was enough to stir interest in the land of the sauna, and sure enough very soon one of their most successful musical exports had taken the bait. "Monster Rockers" Lordi were of course tailor-made for Eurovision in the new millennium, and their image was broadcast all over the globe before the 2006 contest (including front pages of American news websites), in a great coup for Eurovision to get back in the news. When a Eurovision act gets that much exposure you know that victory is assured and so it was. Once victory was secured, and a fantastic contest staged, Finland fell into thinking that just any old metal act would do (which was not the case) and as the decade ends they're slipping back down the table again.
Iceland joined the Euro party a quarter of a century after their neighbours and had established a moderately successful record when Selma's "All Out Of Luck" was a very close second to Sweden in the last contest of the old century. Rather than a springboard, this was a signal for a slow decline in Icelandic fortunes emphasized by relegation after the 2001 contest. A brief revival a year later was snuffed out by the semi-final system and the onslaught of Eastern European countries and their diaspora. All seemed lost, especially after Selma's disastrous 2005 return, and their stellar 2007 soft-rock epic failed to qualify, but help was at hand. A year later the EBU introduced two, seeded, semi-finals in an attempt to reduce the more pernicious effects of televoting, and suddenly all the Nordic countries had made it to the final, not least Iceland. Their Euro-dance effort rather fizzled out once in the final, but more changes were afoot. In 2009 the rules for the semi stayed the same but for the final the voting was fifty percent by national jury. Iceland delivered the lovely Yohanna with a sweet ballad that many thought too quiet and subtle for Eurovision, yet it not only edged a runners up spot on finals night (a decade after their first), but the later revealed semi-final scores showed that against all odds and with total public voting, Iceland won it's semi. It was indeed
true.
And so at last to Norway, our favourite country of all at Nul Points. They came into the decade bouncing around all over the middle part of the scoreboard without any great triumphs or disasters, however their fortunes became more dramatic as last places in 2001 and 2004 contrasted with fourth place in 2003 and ninth in 2005. By 2008 the top places in the contest scoreboard were threatening to be an endless monopoly of those Eastern and Southern countries with vast armies of ex-pats with apparently limitless mobile phone funds, yet a beefed up Norwegian selection process coupled with a great draw saw them strike a blow for the old countries with a top five result. This turned out to be a mere dress rehearsal for the next contest of course, as with fifty percent jury voting and a killer of a song the country infamous for it's Eurovision failures sailed to it's third victory with (thanks to the recent scoring changes) the highest points total ever. All in all quite a decade for our friends from the North.
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